I wrote my column today about why Duke-Butler would be the ideal Monday night final for this 2010 NCAA championship, and why CBS undoubtedly thinks so, too.
In terms of ratings, that would be a bonanza -- Butler, a No.5 seed, an underdog and basically a home team from Indianapolis that would snatch up thousands of tickets sold by the two losing teams after Saturday's games; vs. the great and powerful Duke, which has one of those national reputations like the Dallas Cowboys that networks absolutely love. No one is neutral about Duke, and people tune in because of that.
On the other hand, West Virginia vs. Michigan State? I'm sure Bob Huggins and Tom Izzo would love it, and certainly both teams have had fantastic seasons. But that matchup doesn't exactly make most hearts around the country go pitty-pat.