I just asked new Bobcats owner Michael Jordan a question and liked the answer I got -- he said he's open to changing the nickname of the Charlotte NBA franchise he just bought if enough people think that should happen.
Jordan said this after his big press conference Thursday, in a smaller interview session with five local print reporters, including both myself and The Observer's Bobcat beat writer, Rick Bonnell.
I've been advocating a name change this month in my column which Jordan said he had read. So when I asked him about a possible name change, he teased: "How did I know you were going to ask that?"
Then Jordan this, word-for-word: "The thing is that I’m open for anything. It’s a commitment. We have to go through the league. It’s a process. It’s a financial commitment.
"Am I willing to look at that and say can we go down that road? Yeah. If I get the understanding from the community, from the public, that we need it and it signifies change, yeah, I would do that.
"But once again, it’s a process. It’s a $3-million to $10-million investment to do that. I’m not afraid of that, as long as at the backside of that, the public is going to be happy about that, that it’s going to be great for the organization. I think it [could be] a new beginning. Yeah, I would do that. I would consider that."
Any possible nickname change would be a couple of years away due to NBA rules, but it's nice to see that Jordan will think hard about it. A new nickname would signify a lot to a certain segment of the population that thinks -- rightly or wrongly -- of the Bobcats' brand as tainted.
2 months ago