Apparently, LeBron James got dunked on in a pickup game by Xavier's Jordan Crawford at his basketball camp this week. And a couple of videographers were taping it. And then a Nike official (with LeBron's approval) demanded the tapes so it wouldn't get out on YouTube or something.
This is according to CBSsports.com's Gary Parrish, generally a reputable source on basketball stuff. So let's assume it's true (Nike's excuse was that the session shouldn't have been taped in the first place). And assuming that, my response would be:
Is LeBron really that image-conscious? And wouldn't LeBron or the Nike folks realize that taking away the tapes quite likely would backfire into a bigger story, as it has now? As I write this, a version of this story sits on the main homepage of several of the sports world's most popular websites.
This is just silly, and LeBron and Nike are both getting what they deserve on it -- more publicity than such a dunk, in a pickup game no less, would ever otherwise get. What, we don't know that LeBron is vulnerable? The Orlando Magic proved that in the playoffs, just as some NBA team has proved every year.
At this point, it doesn't matter whether footage of the dunk surfaces or not. Just the fact that it's out there, that people know about it, should be enough to make LeBron and Nike remember that image is NOT everything.
Act like a real person -- one with true vulnerabilities -- and people are going to like you better, LeBron.